Winter conditions outreach and Twitter

This time of year can be quite a hassle for the Portland Bureau of Transportation (PBOT), especially for an intern like me in the communications area.  The winter months mean a lot of public outreach for PBOT.  This includes safety press releases, traffic updates, and answering inquiries from the many news outlets covering the treacherous conditions.  As for me, I am focusing mostly on media advisories and Twitter updates.  The latter of the two has been my most recent project at PBOT. (Check out our newly established twitter account @PBOTinfo).

The new account has been up and running for two days now and has become an interesting and fun project for me.  Although we may not post a lot, I compile articles, press releases, and interesting tweets to post.  So far I have been tweeting about road conditions and updates but I believe the feed will extend beyond a makeshift RSS feed once we move past our winter season updates.  This will be the second twitter account I have worked on as an intern but it appears like it will be the most rewarding do to the high importance of the subject matter as well as the large number of people who are (and will) follow this account.  (In the ten minutes after I created the feed, the account had more followers than my personal accountJ)  The internship here at PBOT is going strong and I plan on extending it for the next (and final) ten weeks of school.  If you are interested in transportation updates please check out @PBOTinfo and have a great Thanksgiving!

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About kevinbeaudry

Kevin Beaudry is a University of Oregon School of Journalism advertising student; communications and web development intern at the Portland Bureau of Transportation; interactive media enthusiast; green brand thinker; and home grown Portland native.
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One Response to Winter conditions outreach and Twitter

  1. pdxsx says:

    Nice work, ROCKSTAR!

    ~J

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