Since I am an ad junkie at heart, I tend to get excited about new and interesting campaigns. Once more, if that campaign hits close to home, I love it! North, a Portland Agency (and so much more) that works with clients ranging from Mayor Sam Adams to Deschutes Brewery, has unleashed an ad campaign for Downtown Portland and all its beauty.
The Downtown Portland campaign focuses on the heart and soul of Downtown and all it has to offer. (Here is the website) Although the main goal is to increase revenue at the many retailers and stores downtown, the campaign focuses more on the overall experience that our unique city has to offer. What draws me to this campaign is the simplicity of the message: Downtown is a place of originality and wonder, demanding multiple visits from those who get a peek.
Tomorrow morning, I will have the pleasure of seeing the heart of this campaign as well as the many businesses, departments, and people involved in making it happen. The Portland Bureau of Transportation (my current internship) is a large part of this campaign because after all, people need to use the streets to get from one business to another and to see all the city has to offer.
Here are some closing words of wisdom from North: